360 campaign for the New York Times. Music provided by RFM: https://youtu.be/23UJCEArhV4

Digital OOH mockup. Interactive bus stops use beacon technology to show the user tailored news content based on their interests.

Instagram mockup. When users search for hashtags they see brightly colored squares with interesting article titles related to the search prompting them to interact with the content.

30 second television spot promoting the Make it Your Times customizable content.

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Shopper marketing. Bright colors and interesting article titles grab attention throughout stores and businesses. QR codes direct users to the Make it Your Times site.